Based on the requirements we found 3 Mailchimp competitors which offer almost every feature from our list:
EmailOctopus – email marketing for less, via Amazon SES
The London-based company was founded in 2014 and is a member of the AWS partner network. As an early adapter, we like their services from the beginning. They started very early by offering a functional plugin for WordPress and their free version is good enough for sending more than 50K of messages to 2500 subscribers!
Pros
- Send 62.000 emails each month for free for both the Starter and Pro plan
- Integration with Zapier, WordPress, and many other platforms
- Their premium templates support an easy to use drag & drop editor
- Hosted and embedded forms to collect subscribers
- Detailed reports with data export function
Cons
- Automated campaign triggers are only based on the subscription date
- You need to pay more if your list becomes bigger
- No options for A/B testing
- While the API system has a lot of methods, there is no option to send an email via the API
- You can’t create segments in a mailing list
EmailOctopus is a great Mailchimp alternative to start your list or if you don’t expect your list will become very huge. The system offers all important options and if your website is based on WordPress, there are several WordPress plugins that offer integration for EmailOctopus. It’s important to mention that their support team is very responsive, even if you use the free Starter plan.
Pepo Campaigns – Advanced Email Marketing for Amazon SES
I didn’t know about Pepo Campaigns before I started my research for this article. Based on the features they offer, the system is very interesting if you’re interested in automated email campaigns. Besides this, Pepo Campaigns is very cheap even for huge mailing lists!
Pros
- The price is based on the number of emails you send
- Transactional emails, set up emails, and send them via the API
- Flexible list segments for your automated campaigns
- User-friendly drag & drop email builder
- A/B testing for regular campaigns and transactional emails
Cons
- Only one sending domain for the whole account
- The available email templates have a simple design
- There is currently no WordPress plugin or integration for WordPress
- There are no hosted or embedded subscribe forms
- The website incl. documentation looks a bit outdated
If you look at the Pepo Campaigns features list, the system might be the best. You can send your emails totally free if the limit of 10000 emails suits you. There is no limit for the number of subscribers, but you can configure only one sending domain name. A good tool for starting email marketing and if your budget is low.
Sendy – Send newsletters, 100x cheaper via Amazon SES
Sendy is a popular self-hosted application that runs on almost every web host. We have been using this Mailchimp alternative for several customers for a couple of years now. You can install this application for a one-time fee on your own server or web host account.
Pros
- Multi-user interface, create white-labeled accounts for your customers
- Many integration options for WordPress, Zapier, Magento, and others
- Automated campaigns and autoresponders
- Powerful API for list and campaign management
- No monthly fees (hosting charges might apply)
Cons
- No drag & drop editor (we use Bee Free instead, we’ll talk more about Bee Free in a moment)
- No options for A/B testing
- The segmentation feature is limited to regular campaigns
- No automatic application updates
- Automated campaign triggers are based on the subscription date
If you compare Sendy with the two other systems, you might think Sendy isn’t the best option. However, it depends on what you need. Do you have multiple brands or even customers who need access to their internet marketing accounts? In that case, Sendy is the best choice. A second reason to use Sendy is the availability of integrations
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