Internal Website Search – Make Content Visible on Your Website

A website owner is always concerned about its SEO, which would ensure that your website is visible in search results. But have you ever gave a thought to the internal optimization for your internal site search as well?

Here’s the reason why internal search plays a crucial role in the marketing strategy. And according to a recent study, up to 30% of online website visitors prefer to use a site search box whenever it’s offered. As we know about the External search, the process in which a user finds your website with the help of search engines such as Google or Bing also a vital part of the marketing strategy. Whereas in Internal search, it is a process in which the users look for the particular content by using the search tools on your website for finding a specific piece of information that can be overlooked during the process of planning. So, that’s why internal search plays such an essential role in the user experience of a website and why it shouldn’t be ignored at all.

So, by optimizing the internal search functionality on your website, you can engage the users on your website for a more extended time, which also improves lead generation.

Importance of the Internal Site Search

1. It makes content more accessible:

It is another way to engage the users on the website that you must make your content to be easily found and within reach of every user. So, which means more the pages of your website, and the more users would be engaged in finding accurate information, and this makes the internal search option so vital. Or else, you can increase the risks for losing leads if the users do not find what they need on your website.

2. Every user has its own unique way to browse your website:

It is essential to keep the basic navigation patterns that are known to everyone as users might go via a website’s navigation for finding specific information while some go directly to the search as a first step. So, you must ensure to provide multiple navigation options on your website to accommodate more users and make them stay on your website.

3. The internal searches provide useful user data:

This technique also helps to give the required analytics that will provide you with valuable insight on how to let the users find relevant content on your website. This particular data can be also be used to improve your site and make it a success.

The Essential Features which any Internal Search Function should carry

Some of the features are fundamentally important to be considered and adhered to the proper functioning of the most basic internal search functions should be adhered to them. Here are some vital features listed below which are Must consider:

1. Same and relative location of the search box:

Specifically, many countries and their professionals prefer to have a similar layout when it comes to their header and other navigation menus. As for the Search Bar, it has always been to the top right of a web page.

2. Familiar Icon of Search:

Make sure that your visitors can quickly identify that your internal search is a search bar and also understand what to expect from using it. The most familiar Icon from decades a magnifying glass icon or the word ‘Search’ is enough to allow your internal search bar to be easily recognized and used for further tasks.

3. It allows effortless search refinement:

It is essential that a user’s search should remain in the search box so that whenever the search results are displayed, it will enable the user to refine its search in case he/she didn’t get the desired results. Though it is an essential but significant feature to consider in Internal Search Function.

4. Additional Features:

1. There are some of the extra features which have been used by the larger firms and their websites. The extra features are listed below:

2. Make an auto-suggest or instant result which reflects the content on the website or any other popular searches.

3. Use the sentence ‘Did you mean?’ And additional auto-correct support for editing the queries.

4. The number of results found.

5. Use of some informative snippets in the search results – titles, URLs, description, image, social shares, ‘you last visited this page 2 days ago’.

6. Display the related searches or items.

7. Advanced search options such as date published and many more.

8. Apply filters (depending on content) such as Content-type, date or theme, and other factors.

The most recommended practices for Internal search Function:

1. The familiar place of a Search Bar is either found at the top of a website page or close to the navigation bar or on the sidebar for blogs. It is vital to be visible and easy to find at any cost.

2. The color of the search bar plays a significant role in grabbing the visitor’s attention, and it is crucial to make it according to the theme of your website.

3. Search Bar should be noticeable and contain a CTA (call to action) button. Some references can for CTA buttons are terms such as “Go,” “Find,” or “Search Now.”

4. Its primary purpose is to set up to search the entire website, which includes interior pages, blog posts, landing pages, forms, and so much more. As you can never be sure of what type of information will automatically convert to a lead.

5. The search bar should have a feature of auto-complete as it improves the experience for your site visitors and also encourages them to visit continuously.

Benefits of Internal Search Function

1. It is Navigational:

This function allows the visitor to visit a particular page immediately, which they have in mind. It puts potential customers where they wanted to be on your website for looking for a specific service, product, or contact/support information and so much more. It is also used to solve business problems, which is helpful for prospective customers.

2. It is Informational to users:

Using the analysis technique, you can figure out what visitors are searching for using an internal search tool. If they are looking for specific information that is unavailable, then you can create new web pages, blogs, eBooks, and other sources to target them. The use of search analytics highlights the website navigational or site structure issues, and by resolving them, you can provide visitors their desirable content which they need the most.

Conclusion

After considering all the points and information above, it will be clarified to you that how important is the Internal Search Function for any website. But still, you have to consider which option works best with the goals of your website and the needs of your targeted audience.

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